The Energía Sistemas Group is doubling down on its commitment to responsible, professional communication in line with the Group’s values with the launch of #ashtag, a new internal magazine focused on the use of social media.
This publication was created with the aim of supporting the company’s employees in their digital activities, providing them with clear guidelines and practical tools to communicate safely, confidently and professionally in the online environment.
A practical guide to safe and professional communication
The #ashtag magazine addresses key issues related to digital identity and professional reputation, including:
- The impact of online activity on personal and corporate image.
- Recommendations for talking about Eiffage Energía Sistemas with confidence, including guidelines for correctly mentioning the company on social media.
- The importance of building a consistent professional reputation through the content you share.
- A reminder that safety always comes first, both on site and in the office, as well as in the digital sphere.
- Tips for getting started on social media and actively participating in professional conversations.
Communication as a strategic driver
With the launch of #ashtag, Eiffage Energía Sistemas continues to consolidate communication as a cross-cutting strategic axis, aligned with the objectives of reputation, positioning and corporate culture.
The magazine aims to encourage active and responsible participation on social media, strengthening the brand and highlighting the talent and work carried out daily in all areas of the organisation.
#ashtag is thus configured as a support tool to promote consistent, secure communication aligned with the Group’s principles, helping to project a solid and professional image of the company in the digital environment.